This was a relatively simple assignment. Basic ideas was to create a manual outlining the standard principals of a particular brand’s imagery. In this case, we were given something to work with, that being the Crucible brand. We were started off with this logo:
I only did a minor redesign, to be able to more easily apply it to a plethora of collateral. From there, i had to choose a standardized font to apply and a color scheme in line with the look and feel of the brand.
From there, it wasn’t too hard to figure out how to apply the look to more items:
The completed graphic standards manual is available here: jimenez_graphicstandardsmanual